Case study · Driving instruction · UK
A clean, fast lead-gen site with one job: enquiries.
Overview
Every page is engineered around a single outcome — turning visitors into learner enquiries. Pricing, testimonials, a friction-free application flow, FAQ and a proper secure form with spam protection and email delivery. Ships fast, ranks well, converts.
Build
Everything that shipped, nothing behind a tap- 01
Conversion-tuned landing
Hero, social proof, pricing, CTA — every block on the homepage is engineered to move a learner one step closer to enquiring. Tested with real users, not assumed.
- 02
Application form + secure forms
Multi-field application that posts to a secure form handler, validates fields, and queues an email via Resend. No third-party form library, no extra dependencies.
- 03
Testimonial + pricing pages
Dedicated pages for the questions every learner asks first: how much, who recommends them, who's passed. Indexed for local search.
- 04
FAQ + privacy pages
Honest answers to the common questions, plus a real privacy page (not a copy-paste). Both improve trust and SEO at the same time.
- 05
Sitemap + robots for SEO
Auto-generated sitemap.xml, sensible robots.txt, OG tags per page, SEO setup for the local business. The boring stuff Google needs.
- 06
Spam-protected submissions
Application form is spam-protected per visitor and email address. Stops scrapers, stops form spam, doesn't slow real applicants.
Beyond the site
Brand, content, signage — the full ecosystem.
PassYou didn't just get a website. They got a complete visual identity — brand board, social media templates, physical signage, video reels, campaign landing pages, and QR-led student offers. Everything a driving school needs to look professional across every channel.
- 01
Brand board
Full visual identity system — colour palette (lime green + charcoal), Montserrat Bold + Inter type system, icon set, photo treatment guidelines, social media template formats.
- 02
Social templates
Instagram stories, square posts, wide banners — all on-brand, ready to customise for any promotion. Student offers, celebration posts, pricing announcements.
- 03
Physical signage
Student-offer signage designed for a 1.5m x 1m print, with a real QR route into a dedicated landing page rather than a generic homepage.
- 04
Campaign landing pages
Student and college offer pages stay focused on one action: submit the enquiry. Promo codes, source tags, and campaign context travel with the submission.
- 05
Video reels
Short-form video content for Instagram and TikTok. Designed to stop the scroll and drive enquiries.
- 06
Interactive content
Story-format polls and interactive posts — 'What feels hardest? Clutch control / Roundabouts' — engagement-first content designed to start conversations.
Signage, social, story — picked from the asset library.
Next
Tell us what you do — we’ll show you what your version could look like.