▸Case study · Brand progression · menu creation · takeaway
From nine directionsto a full takeaway system.
Spice Box is the clearest progression story in the portfolio: early SB monogram routes, charcoal-and-red systems, campaign-style takeaway layouts, then a mid-project pivot into the warmer brush-script identity the family actually wanted. The work finished as a joined-up brand, packaging, shopfront and A3 six-panel menu system.
Live in production
Year
2026
Industry
Takeaway · independent
Location
Scunthorpe
Brand and menu system in progress. Website launching alongside. Walkthrough on request.
▸Overview
Spice Box is the clearest progression story in the portfolio: early SB monogram routes, charcoal-and-red systems, campaign-style takeaway layouts, then a mid-project pivot into the warmer brush-script identity the family actually wanted. The work finished as a joined-up brand, packaging, shopfront and A3 six-panel menu system.
Stack
Brand progression
Logo system
Menu design
Packaging
Shopfront
Print assets
Studio roleBrand progression · Menu · Packaging · Signage
▸What's in the build
The pieces that actually shipped.
Progression
The pivot became the story.
The valuable part was not pretending the first direction was final. It was showing the exploration, listening to the family response, and rebuilding the brand around the route with the clearest personality.
StackExplorationClient reviewBrand pivotFinal system
Menu creation
The menu had to sell and stay accurate.
The menu work became its own product: not just a nice graphic, but a structured print asset with locked dishes, prices, allergens, opening hours, address, phone number, and a clear online-order incentive.
